Saturday, December 14 2019 students of the Sociology Department, Faculty of Social and Humanity Sciences, UIN Sunan Kalijaga conducted a field study. This lecture visit was held in order for the practice of the Sociology of Tourism subject. Located in one of the beaches in Gunung Kidul Regency, Mesra Beach tourism object be located in Ngrawe, Kemadang, Tanjungsari.

Many interesting things from Mesra Beach making the beach suitable for students to arrange course visit. Opened just a year after this Eid, the beach was growing quite rapidly. Whilst the building construction has not been fully completed, the interest of tourists is very high. The visitors' curiosity after seeing beautiful photos on social media is one factor that makes them interest to visit. Photo spots on the green grass and garden chairs on the side of the beach attract many tourists.

In this study visit, students learn many things like the role of the three pillars of tourism, namely the government, private sectors, and local communities in developing tourism on Mesra Beach. Students also learn about the impacts on tourism development, especially for local communities, and the challenges in tourism management. The students are expected as much as possible to offer recommendations on the data for better tourism development.

In order for developing visitation, the private sector has a large role both as the developing ideas and the tourism contractor. Related in Mesra Beach tourism object, people thanks to this tourism object because the local people are helped economically. The local community carries out economic activities that have been provided by the Mesra Beach manager without being charged a tax fee. Some of them sell drinks and food, besides the others offer photo services. The effect of tourism is not only considered by local people, but the unfinished road infrastructure requires tourists who want to come to Mesra Beach to park their vehicles on Kukup Beach or Mbuluk Beach. Eventually, the turnover of souvenir sales, especially for traders on Kukup Beach could be increasing.

Some of the simple things that potentially could do to further developed tourism are to collaborate with various providers to increase cellular networks. Some providers get in trouble to access signal when visiting the beach. In the era of digital narcissism which everyone wants to show her existence, the signal difficulty is a problem. Lately, it is time for tourism managers to understand that social media is in the hand of tourists as a free promotional tool. Let us see some social media platforms such as Instagram, Facebook, and WhatsApp Status that provide users to publish where they are, or marking places they are visiting. (Agus)